Branded: logo, introductory brochure, website, print collateral, presentation, online 'e-sessions', tradeshow graphics, direct mail, infographics
Transformation in Transition
Purveyor of a transformational process to gain insight into the nature of stress, Los Angeles based, Mental Yoga was a business in transition, wanting to move from a primarily individual client base to corporate clients.
Working with the company's founder, I developed a system that would convey Mental Yoga's process and purpose. I chose a bright, layered palette to describe a supportive, flowing process, that conveys an individual, yet common breakthrough experience. The narrative was also structured to quickly answer questions that prospective clients might have. The work helped the business move into its desired corporate markets.