Branded: logo, introductory brochure, website, print collateral, presentation, online 'e-sessions', tradeshow graphics, direct mail, infographics
Transformation in Transition
Purveyor of a transformational process to gain insight into the nature of stress, Los Angeles based, Mental Yoga was a business in transition, wanting to move from a primarily individual client base to corporate clients.
Working with the company's founder, I developed a system that would convey Mental Yoga's process and purpose. I chose a bright, layered palette to describe a gently guided process, that conveys an individual, yet common breakthrough experience. Materials were designed to initiate a conversation that would quickly introduce the process and its founder, establish credibility, and move prospective clients toward further dialog. The work helped the business move into its desired markets.