Purveyor of a transformational process to gain insight into the nature of stress, Los Angeles based, Mental Yoga was a business in transition, wanting to grow from a primarily individual client base to group events.

Working with the company's founder, I developed a system that would convey Mental Yoga's process and purpose to a larger audience. I designed a bright, layered palette with group movement to help describe a guided process, that conveys an individual, yet common breakthrough experience. Materials were developed to initiate conversations that would quickly introduce the process and its founder, establish credibility, and move prospective clients toward further dialog. The work helped the business move into its desired markets.