Mental Yoga
logo : print collateral : speaker support template : microsite : infographics : direct mail
Transformation in transition
Purveyors of a transformational process, developed to help individuals and businesses gain insight into the nature of stress, Mental Yoga was, itself, a business in transition. We developed a bold and memorable set of materials as an introduction that reflected the accessible, expansive and supportive process at the core of the brand, while the founder began an extended series of process iterations.