Being a Bear
Big Bear café + espresso bar is an independent café in Dedham MA. Working directly with the owner I developed the complete physical brand, from signage to furniture, promotions to mural, and from online and print media to workspace and customer area, navigating subcontractors, and town boards and inspectors. The workspace is designed for efficiency, and the customer space as an inviting and communal 'den’. I continue to develop an authentic narrative using outsized proportions, light humor, and a sense of local community that reflects the owner's own values and goals for the business.
The result is a singular, relatable vibe that has drawn rave customer reviews and has become a 'third place' for many. The brand continues to grow and strengthen loyalty.
Branded: naming, interior design, logos, signage, promotions, print collateral, print advertising, wall mural, website, social media, menus, photography, copy writing, furniture