mingledyarn

Bridging relationships

Following a truncated branding effort with a large firm, Veritude, Fidelity Investments' U.S. staffing agency, was in need of a brand build out.

Using the existing brand work, I worked with senior management to flesh out the brand, and developed a diverse, people-centered approach to highlight employee value, and create affinity with Veritude's target demographics. I created a set of print and digital materials and templates, designed to bridge relationships with that audience.